Having a digital presence is not enough for any business to compete and stay ahead in today’s global marketplace. With the mission to capitalize on the opportunity and engage real users, an interactive & functional website is a must. However, due to poor design & performance that lacks both technicality and content, websites are not getting much popularity. Both the clients and developers are equally responsible for the delivery of low-quality websites.
Let’s explore the new trends of website design and development that must be followed by every Web App Development Company California in 2018. · Mobile-friendly With the increasing rate of smartphone users, it is important to create websites that support mobile-friendly design and engaging content. It will allow users to access any time they want from any place through their mobile devices. · Analytics Support Ability to determine whether your website is doing good or not with good analytics tool is a must. Your website should include tracking functionality to measure key metrics like traffic, conversions, and goals. · Focus on SEO Optimize your site for both users and browsers with the help of great, engaging & readable content. Always ensure that you include all the desired on-page SEO tags, keywords and elements like XML sitemaps & schema. · Faster Load With infinite choices available, no user wants to wait for your site to load. Designing sites with fast loading times on all devices is important. Use Google’s Pagespeed insights to assess your website speed & learns ways to improve. · Enabled CMS Making use of an effective CMS for your website helps in publishing fresh content and editing it whenever required. It helps in captivating your audience as they are likely to get bored with the same old content. · Email Marketing Marketing via emails is still considered one of the best trends. To attain seamless connection and access, the site’s email capture forms should be synced with client’s email marketing system. · Social Media Integration Integrating all the social media platforms with design will allow users to instantly access social media pages from the website and help in enhancing the brand’s reach with better visibility & traffic. · Conversion Optimized Use tools to create campaign landing pages into your website design, as these pages will help in keeping your users engaged while browsing site. It will even direct them to book an appointment, request a product demo as well as make the purchase As always, your customers will be the king that is why delivering a great user experience is a must. Ensure that you follow all the latest tricks of 2018 stated above to design and develop an on-trend website for your business. Another important thing that helps in building quality sites is choosing the expert developers that have skilled expertise in delivering great Enterprise Application Development Services. Follow all these current trends to boost your business and connect with potential customers online for optimal ROI.
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